Even if it does result in more traffic, that doesn’t mean those visitors are becoming new customers. Just because you have a high DA, or a higher DA than your competitor, doesn’t mean you’re really getting more traffic. How you should NOT use Domain Authorityĭo not make increasing your Domain Authority a primary effort of your marketing campaigns. If you advertise on a higher Domain Authority site, that site might receive more traffic from the search engines than a site with a lower DA.

It’s 9 to the nth power higher.ĭomain Authority could also help you decide on which website you should advertise. That means has to do more than just increase by 9 points of DA. Remember: Domain Authority is provided in an exponential scale. In that case, you’ve got a lot of work to do, to catch ’s ability to be served in the search engines. Let’s say has a DA of 23 but has a DA of 32. If you own, how hard will it be to beat ? Domain Authority can tell us.

If a website has a high Domain Authority, you could also receive traffic from your link.ĭomain Authority can also be used to judge a site’s ability to compete in the search engine results. Not only does DA help you measure the value of links, it could also predict a website’s ability to receive traffic from the search engines. If has a DA of 45 and has a DA of 34, you know the links from will help you more. You can use the Domain Authority (DA) to help pick the best site. For example, let’s say you have the opportunity to get a link from or. Which ones? Domain Authority can help us make those decisions. If you want to successfully reach new customers from an organic search marketing campaign, you’ll need to build links from other websites. Links are an important part of Google’s algorithm, and always will be. Since Domain Authority is primary based on links, it’s often used in link building campaigns. Domain Authority combines other Moz metrics ( MozTrust and MozRank) with other factors into a value between 0 an 100, on an exponential scale. Moz Domain Authority represents Moz’s best prediction for how a website will perform in search engine rankings. Home > How can you measure the value of a webpage? > Moz Web Metrics > What is Moz Domain Authority?

Moz domain authority