My 11-year-old son plays other games and says he’s not that into Roblox, but the fact that he’s often playing it when I look over his shoulder tells a different story. It’s completely free to make a Roblox account. You can play it virtually anywhere, from an Xbox to a phone, laptop, or PC, and it boasts more than 32.6 million daily active users as well as 8 million active creators and developers spanning 180 countries. The company recently began trading on the New York Stock Exchange and was valued at a staggering $45 billion. Roblox is the most popular game with 5- to 12-year-olds in the US, according to Rooster Money, and it topped the pocket money spending charts in the UK in 2020 ahead of Fortnite.

She even spends a chunk of her allowance on a Roblox Premium subscription. My house is packed with video game consoles, phones, and computers hosting a world of shiny AAA games and quirky indies, yet my 8-year-old daughter spends the bulk of her time in a free-to-play game called Roblox on whatever screen is in front of her.

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